A Service Business:
To be a good colorist, you not only have to be good at your techniques, but you have to be a good marketer as well. Eva Scrivo, lead colorist for Wella Professionals says, if we place the value on salon services, products and the importance of the professional's work, we will only be stronger and better colorists.
"We have to remember that we have chosen a service business," Scrivo says. "People think that we have chosen an artistic business-and, in many ways we have. But, like all artists, we have to sell our work. If we all become better right now, and we work on our work, then we improve everything around us; not just ourselves, but our environment, on every level."
At International Academy, Cosmetology, Esthetics, Spa, Nail and Massage Therapy students all are taught the value of beauty and wellness as a business. Business skills are a valuable asset to a cosmetologist, nail technician, spa therapist, massage therapist or esthetician. Customer service skills, sales and time management are all critical to the success of the salon and spa professional. These business skills are all part of the curriculum and just as important as the technical skills taught.